SIUF: LEAD A NEW TREND

2018-05-10

The annual Shenzhen International Brand Underwear Fair (SIUF) was unveiled in Shenzhen Convention & Exhibition Center on April 19, 2018. This international event attracted the large number of global underwear businesses to involve. Nowadays, SUIF has become a non-negligible activity in underwear field.
 

An opportunity of exposure

All exhibitors present theirselves in this great event. It can be found in one hall that some new underwear brands designed their fabulous and gorgeous booths to display their products or presented their interesting products to occupy visitors' attention. In another hall, there were also a number of latest production machines demonstrated by manufacturers. Obviously, participants tried to take this opportunity to increase their exposure.

(Photos from: http://www.neiyi360.net/m/view.php?aid=1342)

Business connection

Most visitors were related to this field. Some worked for wholesale corporations from Taiwan to look forward a cooperation chance, while others were the purchasing specialists who would like to absorb information about new materials and technology. This exhibition, undoubtedly, can be seen as a platform of business connection.
 

Fashion show and competitions

In the exhibiting period, there were fashion shows and competitions every day, such as Supermodel Competition, Underwear Design Contest, and Kingcraft Award. Participants can not only observe the new trend of this field via these activities but also be inspired about some new ideas.

SIUF attracts global people’s attention every year. Specially, Rene, the director of fashion show of Victoria’s Secret, also attended this year. It is undeniable that SIUF plays a significant role in underwear industry for not only Asians but people from other countries. I believe those who experienced 2018 SIUF and watched the fashion show on the final day of exhibition would be expecting the next year.


(Photos from: http://www.neiyi360.net/m/view.php?aid=2886)